December 8, 2004
Introducing "Tif" - the Technology Involved Female
Intel commissioned Harris Interactive, best known for the Harris Poll, to look at differences between male and female attitudes toward technology. The survey reveals that women are using computing technology in their daily lives now more than ever.
A new, tech-savvy woman has emerged and Intel calls her "Tif," short for Technology Involved Female.
As women are catching up with men, technology companies are catching up with women. "Women want the same things as men - and more - when it comes to technology," said Bell. "As women, we want our computers to be like that favorite 'little black dress' - reliable and functional, there when you need it, and readily accessorized to be as individual as you are."
From pink laptops to fashionable cell phones with built-in mirrors and clothing-size converters - European- and Asian-born trends are beginning to emerge in the United States.
[Intel Corporation's "Women, Technology and Lifestyle" online survey ]
May I be so bold as to add that women who cover tech do so with a gentle touch. See for yourself by checking out out links under near near future's "girls blog better".
The Permanent Link to this page is: http://www.textually.org/textually/archives/2004/12/006310.htm
| Tweet |
