Interactive posters now get Bluetooth

Mobile marketing technology company Hypertag has followed up its latest moves to turn outdoor posters into infra-red data points mobile phones with a Bluetooth version, reports Netimperative.

"Hypertag says this new version will allow posters to send passing views data such as video, and give marketers a new way of engaging consumers with outdoor campaigns.

The system could send vouchers, business cards, ringtones or games, offering a greater range of content than the low-bandwidth infra-red system."

Related billboards and SMS Marketing schemes:

-- Times Square Billboard Asks New Yorkers to Vote - An interactive billboard in Times Square served as a public forum for New Yorkers to debate, "What is beautiful?". As they cast their vote via cell-phone, a running tally appeared in real-time on the billboard and the website simultaneously.

-- Ford Fiesta ad campaign combines interactive billboards with SMS - Advertising Agency Ogilvy, in a European first, has launched a new ad campaign for the Ford Fiesta, combining interactive billboards with SMS.

-- Yahoo! Billboard Goes Live in Times Square - To promote its automotive Web site, Yahoo! and interactive shop R/GA have created a billboard that allows pedestrians to play a video game broadcast on part of the 23-stories-tall Reuters sign in Times Square here via their cell phones.

-- High Tech Billboard will respond to Text Messages - Coca-Cola unveiled one of the world's biggest and most sophisticated billboards, switched on in Piccadilly Circus in the heart of London. The 99-foot-wide neon colossus can respond to the weather and interact with people looking at it from the ground.

-- Cell Phones, Billboards Play Tag - Hypertag technology, enabling mobile users to point and click their cell phones at a movie poster and access digital content and Cool123 has a patent pending for a similar sounding interactive SMS service. enabling mobile users "to interact with advertising such as billboards, product packaging or other media strategies using keywords or codes".

emily | 3:24 PM | SMS Marketing & Advertising |
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