November 30, 2004
Mobile advent calendar
Mobile services company Zed is launching an advent calender for mobile users, offering them a daily item of seasonal content till December 25.
Three different types of service are available, each cost £12:
Black and White Calendar is for old-style handsets. Subscribers text XMAS ON to 80115 to receive a mono ringtone, logo, joke or trivia every day.
Colour Calendar, for polyphonic ringtone handsets, is available by texting CRIMBO ON to 80115.
Truetone Calendar (YULE ON to 80115), will register users for a daily True Tone or colour wallpaper along with other content.
Mark Harris, product director at Zed, comments: “The countdown to Christmas invariably begins with advent calendars. With more and more people owning mobile phones and having less time on their hands, our calendars deliver daily treats to customers as they are moving around” (via Netimperative.)
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