Mobile Carriers Move to Put Their Names on More Phones

United States cellphone operators, hoping to bolster their brands, are flirting with selling handsets that feature their names exclusively, according to an article in The New York Times.

"The effort, which follows a trend in Asia and Europe, means the companies may eventually sell more models that do not include the names of popular manufacturers.

[...] United States cellphone carriers want to better manage and tailor features and services on the phones. And by working directly with "no name" manufacturers in Taiwan, South Korea and elsewhere, they might also gain leverage over phone makers and potentially reduce their costs.

emily | 12:40 PM | News, Buzz |
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