UK Study: Consumers Too ‘Dumb' to Use Mobile

Study finds that the majority of consumers admit that they can't work out how to access or use mobile services which could impact the potential of mobile commerce, reports Mike Grenville for 160characters.org.

"85 per cent of consumers admit to being ‘too dumb' to access or use mobile services due to increasing device complexity, finding mobile phones more complex to use than 2 years ago. Nearly three quarters feel that handsets have become too difficult to navigate around.

These are the key findings of research undertaken by
Wacom Components, which looked at consumer views on mobile phone usability, in particular when accessing mobile services."

emily | 10:04 AM | SMS Studies & Research |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2004/11/006057.htm