Target Promotes Two Day Sale With Wake Up Call

This is an interesting marketing campaign, involving a wake up call (though not specifically on a cell phone) on the day of a big sale.

Target is insuring attendance to its two day sale November 26 - 27 by letting shoppers, on November 17, sign up to receive a wake up call on the day of the sale.

Visitors to this site can view videos and choose their caller from a list including such odd characters as Darth Vader, some cheesy heartbreaker, a tween diva, a helpful construction worker, Dennis the rooster or Heidi Klum.

[via Adrants ]

emily | 12:18 PM | SMS Marketing & Advertising |
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