BBC creates teen drama to appear online

The BBC has signed up bestselling author Matt Beaumont to create its first drama to appear exclusively online and on mobile phones, reports the Media Guardian.

"Jamie Kane is aimed at a teenage audience and aims to involve them in the search for a missing popstar.

The video drama will be available online and hints about the location of the missing popstar will be hidden on fictional websites.

Extra clues will be available by playing online games and signing up for daily email and mobile phone alerts that will also tie in with the plot.

The ambitious project is the BBC's latest attempts to create interactive drama that blurs the lines between television and the web."

emily | 4:14 PM | SMS and Television |
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