November 11, 2004

Looking for a Phone Listing? Check Your Text Messages

Cellphone users who need directory assistance have become wearily accustomed to paying at least $1 every time they get help with a phone number. Now, at least one sizable subset of the mobile crowd can avoid that pain, according to The New York Times.

UpSnap, a text-messaging company, last month introduced a free directory assistance for users of short message service.

To activate the service, owners of SMS-enabled mobile phones must first visit www.upsnap.com and send a message to their own cellphone. After that, they may SMS to UpSnap the name and location of the business or personal listing they need, and a reply containing the number will be sent to the phone.

Related: Startups see opportunity in wireless search (MSNBC)