TV viewers vote to save or kill one of Law&Order's running characters, a television first

Confronted by stiff competition from popular reality shows and strong new scripted dramas, the producers of one of television's most lucrative franchises, "Law & Order," have decided to fight back by letting viewers vote to save or kill one of its running characters, a television first, according to the NY Times.

Following the broadcast, viewers can visit www.nbc.com and vote on which ending they prefer, and will find out when they tune in the following week whether Nicole Wallace, played by Olivia D'Abo, will live to perpetrate another day.

The above is not related to this column because viewers are asked to vote on the Internet and not by mobile phone, but that's my point, why on earth is NBC not having viewers vote by text messaging? and increasing their revenue in the process.

emily | 6:10 PM | SMS and Television |
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