PhoneBashing.Com

Rushkoff's Journal for TheFeature.com, links to a site dedicated to "documenting the guerilla antics of a pair of men dressed as giant cell phones who grab and smash innocent people's cell phones - which appears to be a fake".

"Apparently a 'viral marketing' tactic for a song. Because although the little Quicktime movies appear to be staged, they do indicate marketers' belief that the cellphone/anti-cellphone divide is big enough, and heated enough, to merit exploiting it as a guerilla marketing tactic."

emily | 6:42 PM | SMS Marketing & Advertising |
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