August 18, 2004
A new channel for classified ads
Classified advertisements are an integral part of newspapers, making their way to the Web and now also set to make their mark in the short message service (SMS) world, according to the Malaysia Star.
"ADSX Media Sdn Bhd has a new service that would allow users to post and search for classified ads via SMS.
The company said its locally-designed Advertising Aggregator Engine would manage and deliver multiple types of advertising and promotions, which can range from property to cars and even to personal ads.
The service works with any of the three local cellular operators – Maxis, DiGi or Celcom – regardless of which network a user subscribes to. "
How does it work?
"Each classified ad posted by a seller will be charged RM2. The ad will remain posted for 14 days.
All a seller has to do is to type in a few special codes followed by his description of the item he plans to sell, and send it to the SMS shortcode 33323,” he said.
Buyers who are interested could likewise use SMS to do a search by just typing a few short commands."
cf related articles on how the press around the world uses SMS to increase revenue.
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