August 17, 2004
Youth Marketing Study Goes Mobile, Tracks Impact Of New Medium
Mobile marketing services providerEnpocket--which just last week announced a partnership with digital youth research firm NextStep, revealed what will be the pair's first joint effort, a newsletter containing panel research about teenagers and the mobile phone market, according to MediaPost..
"Called Mobile Youth IQ, the newsletter/report, which will be published six times per year, aims to identify what mobile youths want from marketers.
The panel consists of a cross-section of youth ages 12-22 who offer their opinions on text messaging, mobile marketing initiatives, and how pop culture trends relate to texting and the mobile market.
Enpocket Director, Business Development Alice Kim said the company's vision for the panel and the newsletter is to provide "a window into the mind of youth" and how they relate to marketers' attempts to reach them."
Enpocket's client list includes Levi's, Nike, McDonald's, HSBC, Vodafone, Fox, Honda, Sony, Universal Pictures, Expedia, Warner Brothers, T-Mobile, Coca-Cola, Procter & Gamble, Hewlett-Packard, Fidelity, General Motors Corp., CompUSA, and MasterCard.
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