Mobile firms think big to catch baby boomers

Forget pop song ringtones and internet link-ups - the next big thing in mobile phones will be bigger screens and bigger buttons, as mobile companies try to hook baby boomers on SMS, reports The Sydney Morning Herald

"A Sydney trend specialist predicts the over-40s market clout will bring about tailor-made phones for their failing eyesight and arthritic fingers."

emily | 5:26 PM | SMS Studies & Research |
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