Airborne Takes Snapple Mobile

In another example of marketing goes mobile, a soft drink gets mobile themes.

Snapple juices and teas, such as "What-A-Melon" and "Super Sour Lemonade," will soon be bringing some flavor to the world of wireless, thanks to a newly formed partnership between the beverage company and Airborne Entertainment, according to Wireless Week.

"Airborne, a mobile entertainment publisher, has turned to Snapple to create a line of Snapple-themed games, applications, wallpapers and animated ringers. Tweaking the company's "Made from the Best Stuff on Earth" slogan, the companies will be touting the wireless product line as "the best mobile phone stuff on earth."

emily | 11:03 AM | SMS Marketing & Advertising |
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