New movie release targets cell phone users

Microsoft Korea said Monday that it would hold a promotion event entitled “Lovers in Paris” for one month, targeting users of its mobile messenger on cell phones. Users may travel to Paris by drawing lots, according to Digital Chosunilbo.

MSN Mobile Messenger appeared as a device to link the hero and the heroin in the recent popular drama “Lovers in Paris.”

emily | 4:53 PM | SMS and The Movies |
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