July 24, 2004
Ericsson offers live chat to baseball fans
In an interactive television collaboration, Ericsson Canada and solutions provider MyThum Interactive Inc. will offer live-to-air text message programming on Rogers Sportsnet's Jays in an Hour show, according to the Globe and Mail.
"Beginning Friday, Toronto Blue Jays fans will be able to use text messaging on their mobile phones to interact live on the new Sportsnet Jays in an Hour show.
Jays in an Hour highlights the game's best moments and, through text messaging, lets fans become an integral part of the show. Throughout the hour, viewers can use their mobile phones to send in their reactions, opinions and commentaries on the evening's game for display on the Sportsnet ticker."
Related articles on SMS at the ballpark:
-- Cell phones are a hit at Coliseum - A free service lets sports fans use text messaging to answer baseball trivia questions at the home of the Oakland Athletics.
-- Angels Baseball Fans get Live Wireless Interactive Entertainment at Stadium - An in-stadium mobile messaging system allowing Major League Baseball's Anaheim Angels fans to participate in live interactive contests.
-- Cellphone Food-Ordering Hits Boston - Fenway Park has become the latest baseball stadium to offer cellphone-based food orders.
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