July 22, 2004

TV viewers to interact by SMS during cricket matches

cricketmatch.jpg Mobile subscribers will have a chance to interact with ESS commentators during the live coverage of Asia Cup cricket matches, according to Indian Television.

"Subscribers of Airtel, Orange/ Hutch, Tata Indicom and Idea Cellular will have to call a unique number and express their views on IndianOil Asia Cup. A team of ESPN Star Sports' officials after analysing viewers' opinions and comments would invite selected callers to interact with the commentators during the live coverage. "

emily | 1:56 PM | SMS and Television | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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