Bluespamming

Thought Bluejacking was just a passing fad for teenagers? Think again. Advertisers -- including some respected brands -- are picking up on it - like The Economist. [via TheFeature.com]

"The Mobile Technology Weblog brings word that The Economist sent out ads to people at an Asian business summit via bluejacking, following similar messages at a Hong Kong rugby tournament and an advertising awards ceremony. Russell rightly labels it "Bluespam".

emily | 12:42 PM | News, Buzz |
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