Virgin Radio goes mobile dating

Virgin Radio has appointed g8wave, a UK mobile marketing entertainment company, to provide a mobile fixed-line and web-based dating service, reports Netimperative.

The dating service is being supported through on-air and on-line promotion at Virgin Radio and virginradio.co.uk. Users joining up to the new service can do so either by phone, on line or via SMS. Subscribers receive matches based on their dating preferences and messages from other members.

emily | 2:12 PM | SMS, Television and Radio |
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