July 12, 2004

«Ego Texting» on AQA

TIME Magazine has written up a good article on AQA, or "any question answered", the "ask experts" service available to UK mobile phone users.

According to Colly Myers, AQA founder, the company employs a team of 50 researchers and hopes to increase to 200 by the end of the year. 80% of the querries are answered within 5 minutes, but some take as long as 3 days.

The most common query for the two-month-old service? 'What is the meaning of life?' is quite high up,'' says Myers

And fun, AQA has given rise to what Myers calls "ego texting,'' in which twentysomethings "look for fame" by showing off to their friends that AQA knows something about them.

For related articles, check out the Ask Experts category in textually.org.

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