July 8, 2004
Op Misses Opera Opp
Perfomers of the English National Opera of Puccini's La Bohème in Trafalgar Square Wednesday night (sponsored by mobile operator 02) had been persuaded to do an encore following the audience's vote by SMS on three arias-
But because of the rainy weather, the outdoor event was held indoors and the text messaging part, cancelled.
Mike Grenville for 160characters.org explains how this was a missed opportunity.
"But it isn't just about being ready for the unforseen. Even if the performance had taken place, a message could have been sent to thank the audience for coming and wish them safe journey home - perhaps even a special offer on the CD of the opera or a discount voucher by SMS to another opera perfomance at the ENO."
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