July 6, 2004
Soccer shocker boosts Vodafone's text traffic
A report on the Dow Jones Newswire says that Vodafone's GSM network in Portugal benefited enormously from the influx of soccer fans for the Euro 2004 tournament, according to the The Inquirer.
"Spanish fans were the biggest 'roamers' with some 200,000 bringing their handsets with them while 130,000 Brits used their mobiles in Portugal.
In terms of sending text (SMS) messages the Brits came out top, followed by the Spanish and Dutch. During the tournament some six million texts were sent compared to around two million voice calls being made.
It just shows how mobiles help people share their experiences in real time – something which operators should bear in mind when designing services."
emily | 4:49 PM |
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