O2 develops texting Pac-Man game

O2 is tapping the retro arcade games market with an online campaign to promote the mobile service provider's 500 free text package, according to brand Republic.

"The game will be posted on a range of youth-oriented and e-commerce sites and will drive users to the O2 online shop".

James Cooper, the creative director at Agency Republic, said: "Why do a normal banner when you can do an interactive game?"

emily | 8:33 AM | SMS Marketing & Advertising |
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