July 2, 2004
A new study shows that women are mobile gamers more than men
Mike Masnick for TheFeature.com, reports on a new study by The Yankee Group that shows that women are mobile gamers more than men.
"Apparently, 58% of mobile gamers are women."
There have been studies published before, which go along the same lines:
-- A study in the US in 2003, conducted for Cingular Wireless by International Communications research claimed there was little difference between men and women using gaming features and that surprisingly, approximately 6% of women, compared to 3% of men, use the gaming feature frequently on their wireless phones.
-- Another survey by the US games industry analysts, the Entertainment Software Association, showed adult women in 2003 made up a larger percentage of the gaming population than boys aged six to 17.
Being female, I can't imagine a woman would rather play a mobile game on a cell phone instead of talking or texting a friend. Must be the younger generation.
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