July 1, 2004
Leading travel companies use SMS
Leading travel companies are using SMS today to send everything from Web and call centre quotes and confirmations to alerts about travel delays. It's helping them reduce costs and increase revenues, according to EyeforTravel.
"Today's travel companies are keeping things simple to provide the most valued mobile services. They're using SMS and other mobile technologies to not only deliver information cost effectively, but to deepen their brand and product awareness in an increasingly competitive, Internet-based travel market.
Lastminute.com, Thomas Cook, Avis, Thistle, TUI, NCP and OAG are among the most ambitious and creative companies taking an early lead in mobile through the use of SMS technology.
Their customers now actively save quote or booking information, share travel information, itineraries and pictures with friends and colleagues, receive rich alerts about delays or special offers, and keep travel plans easily accessible, all on their mobiles".
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