Nationwide SMS Marketing Campaigns launching in the US

Mike Grenville for 160characters.org reports on two huge marketing campaigns launching in the US which involve text messaging.

Teaming up with AT&T, McDonald's will offer an SMS Olympic-related IQ test and Kellogs, a cartoon network trivia game.

"Beginning this week, more than 250 million McDonald's to-go bags will prominently feature an Olympic-related trivia game, exclusively available to AT&T Wireless text messaging users. AT&T Wireless customers can test their Olympic IQ by using the text messaging feature on their wireless phones to answer the questions. "

"Approximately 80 million Kellogg's cereal and snack boxes will feature a sweepstakes promotion or Cartoon Network Text Messaging Trivia game."

emily | 12:47 PM | SMS Marketing & Advertising |
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