Mobile usage shows gender split

Gender differences are beginning to appear in the content men and women are downloading to their mobile phones, according to the BBC via Unwired.cc:

-- 58 per cent of games are dowloaded by men, with the majority being under age 34.

-- Young women are getting into ringtones. They make just more than half of the 5.9 million people who downloaded a ringtone to their phone in the previous three months.

The findings form part of a quarterly survey of mobile usage commissioned by mobile marketing firm Enpocket."

emily | 10:59 AM | SMS Studies & Research |
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