FCUK looks to build online community via mobile phone

Retail brand FCUK (French Connection UK) is planning on building an online community via mobile phone, in "a first trans-atlantic SMS promotion" according to PMN and Brand Republic.

"The campaign allows customers to interact with the brand via text messaging and French Connection's new digital radio station FCUK FM, broadcasting on the web and in FCUK stores.

Mobile users have the chance to win prizes including gift certificates and T-shirts as well as SMS alerts about the radio's programming schedule. Downloads such as wallpapers, ringtones and tips are available.

In a sign of the growing popularity of text messaging in North America, the campaign will also run in the US, where FCUK has 23 stores".

emily | 1:15 PM | SMS Marketing & Advertising |
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