Direct-to-mobile film series

In an article Australian IT reviewing successful tie-ups with televsion shows and text messaging, News Corporation content and marketing senior vice-president Lucy Hood, believes direct-to-mobile film series are the future.

"It is a new format purely for cell phones," she says. The first is a show, «Hotel Franklin?,in 60-second episodes with a hook at the end of each show.

The company has gone for the concept "because we think the medium is special".

The series follows a secretive young woman who is seen dating older men and the effect it has on the man who falls in love with her, and their relationship.

It uses a concise screenplay written specifically for mobiles and has tightly edited shots that lead the story on. "

emily | 5:32 PM | SMS and The Movies |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2004/05/003785.htm