Text complaints up 500% prompts new UK guidelines

The use of mobile phones as a marketing device has become more and more popular over recent years, reports in-sourced.

"Complaints about commercial text messages rose by 500% in 2003, compared with 2002. As a result, the Committee of Advertising Practice (CAP) has drawn up new guidelines - the Help Note on Mobile Marketing - to help advertisers planning to target consumers via this method".

emily | 2:11 PM | SMS Marketing & Advertising |
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