SMS Games as a Marketing Tool

Monique Van Dusseldorp for E-Media Tidbits describes how Spanish newspaper La Vanguardia will offer readers an entertaining way to learn more about the Forum 2004 - by text messaging.

"Readers of La Vanguardia can participate in a daily SMS contest in which they have to answer questions about Forum 2004's artists, themes, and topics.

Many European broadcasters have been using SMS and premium SMS services for a while to build out their relations with viewers as well as their revenue streams. La Vanguardia is one of the few newspapers that have actively approached this medium".

emily | 9:04 AM | SMS Marketing & Advertising |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2004/04/003661.htm