Txt The TOOTH Fairy

The cinema release a children's movie called ‘TOOTH' about a feisty tooth fairy is supported by an SMS text-and-win promotion, reports 160characters.org.

"Devised by 12snap, the text-and-win promotion is being supported with an advertising campaign in numerous children's comics, including Smash Hits, Rugrats, Art Attack, Disney's Explorer, Looney Tunes and Girl Talk".

For other examples of movies promoting their release by SMS, check out this category in Textually.org.

emily | 8:03 AM | SMS and The Movies |
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