April 21, 2004
Trace A Mobile.com
Teaming up with the BBC, Trace a Mobile.com was pleased to provide the on-screen mobile phone tracking service which showed the position of 10 celebrity runners, reports Yahoo News.
"Each runner carried a mobile phone during the race with the account accessed by the BBC's race team. Also accessed by the police, the mobile phone tracking technology not only provided the BBC with the runner's live positions, but also aided the police and emergency issues with any security issues".
Previously posted and related to a tracking technology provided by Orange Wireless for the sames London Marathon (I think) "Runners in the 2004 Flora London Marathon will be able to keep their friends and family updated with their progress with a free automated text message service.
Each runner is given a small timing chip provided by Wireless operator Orange, that attach to the laces of competitors' shoes and trigger sensor mats located at various points around the course.
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