April 21, 2004
Study finds U.S. youth wireless spending based on entertainment
Nearly one-third of kids in the United States have their own mobile phones, while 48 percent of European kids said they own mobile phones, according to a new study by TNS, reported by RCR Wireless News.
"TNS said the report findings demonstrate that American kids make spending choices based on entertainment".
-- About 41 percent of U.S. kids with mobile phones said they download games, which represents a much higher percentage than in Europe, said the report.
-- 38 percent of U.S. kids use mobile phones to download ring tones, and
-- 34 percent use their mobile phones to take pictures.
-- 60 percent of all kids use their mobile phones to call friends, and 59 percent use their phones to call family.
-- 36 percent of U.S. kids use text messaging to communicate with friends,
-- while 30 percent text message their parents.
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