April 10, 2004

SMS Raffle By Shanghai Morning Post

This is a slightly offbeat use of SMS by a newspaper... Chinese newspaper Shanghai Morning Post has set up a new raffle like activity using SMS, through which individuals can win the chance to buy expensive goods at just a fraction of their original price. Raffles like these have been held in South Korea before, according to this story...

A website at www.easybid.cn has been setup to explain the rules of this activity, as well as to display the products available for bids during that specific week. In addition, a list of the weekly winners will also be posted on the website. The newspaper has also placed an ad in its daily to promote this new activity.