April 5, 2004

Vodafone Makes Friends With Warner Bros.

Vodafone Group will distribute outside the United States cell phone games, screen savers and ring tones based on Warner Bros. entertainment, the first global agreement between the two companies.

Under the agreement, which covers 16 countries, the two companies will develop mobile content based on the studio's brands, including Looney Tunes and Friends. Once the initial content is launched, the companies will work together to develop 'made for mobile' content, including video content.

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