April 5, 2004

Philippine Presidential Candidate the Butt of SMS Jokes

In Philippine, of course...in this election season in the country, the presidential candidate Fernando Poe Jr (FPJ) has been the butt of jokes being sent through SMS. Not that that matters...Joseph Estrada was similarly roasted in 1998 but ended up becoming president by one of the largest margins in Philippine history.

Texts usually serve as a kind of social barometer in the Philippines, indexing popular attitudes and apprehensions. And in this year's election, perhaps more deliberately than in the past, texting is being used as a mode of campaigning...the "texting brigade" or an army of "youth texters", as the campaigners are called.