Buongiorno Vitaminic supports South Africa's HIV prevention initiative

Buongiorno Vitaminic, a European media company, will donate mobile products and revenue as well as provide interactive mobile technology and sponsorship for ‘Lovelife', a program launched in 1999 to educate young people about preventing HIV infection in South Africa, according to a company press release.

"They will also provide SMS technology enabling the audience to participate in competitions and send feedback, plus wallpaper and ringtones relating to the programmes and challenges. In addition, Lovelife will receive a share of the revenues generated as a result".

emily | 4:20 PM | News, Buzz |
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