March 29, 2004

Text message the BBC TV crew at the horse races

_39860376_geraghty_203.jpg The world's most famous steeplechase, The Grand National, will be held next Sunday.

The famous race is preceeded by 3 days of other horse races and the BBC reports that it will be covering the event in a big way.

"A total of 14 races will be shown live over three days, with digital viewers enjoying full interactive coverage. 52 cameras will be dotted around the course, as well as cameras mounted on four fences and three jockeys will be fitted with cameras in their riding helmets".

But of interest to this column, the BBC is using SMS in yet another innovative way, suggesting race afficionados get in touch with their TV team by SMS - texting to short code 81111.