FHM Uses SMS Messaging for Sexiest Women Vote

FMH, a British men's monthly published by emap, is using mobile voting for the first time to garner votes for its 10th annual FHM 100 Sexiest Women in the World feature, reports DMnews.

"Readers can send an SMS message with the names of all the women they wish to vote for to a five-digit short code printed in the magazine.

Readers can vote for any women. They pay 50 cents to send in a vote. This is a mobile operator cost and not one charged by FHM. Mobile voting will take place until results are announced in May".

emily | 4:50 PM | SMS Services offered by the Press |
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