Mobile fiction micropublishing

Engadget via boingboing report on a fabulous success story of a Japanes author who has been sending installments of his best selling novel by text messaging.

"The author of best selling novel Deep Love, who calls himself Yoshi, created a website providing content for mobile phones in May 2000.

"Using a promotional campaign that consisted of passing out business cards to about 2,000 high-school girls in front of Tokyo's Shibuya Station (the center of Tokyo youth culture), Yoshi released The Story of Ayu, the first installment in the longer novel. News of the novel spread by word of mouth, and within three years the site had received a total of 20 million hits".

emily | 4:27 PM | SMS and Litterature |
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