Consumers don't want it all, and they don't want it now

Many consumers are not interested in handheld devices that offer multiple functions beyond making phone calls or holding data, according to a survey by Guideline Research, a custom market research firm, reports InfoSyncWorld.

"The survey of a representative group of online consumers also found that 25% of consumers think these multifunctional devices have limited functionality.

Still, there is an early adapter niche in the market that does want these multifunctional devices. Nearly 40% of those surveyed said they were anxious to have a multifunctional device, while 10% said they already had a handheld device that performed more than one function."

emily | 1:49 PM | SMS Studies & Research |
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