Promoting Texting in U.S.

Mobile operators in U.S. are trying innovative ways of promoting texting among subscribers: SMS, which has been slow to catch on among US users, is only now taking off...Verizon said more than 1 billion text messages traversed its network in the first half of last year. But by December, it was logging 550 million messages a month.

Verizon is sponsoring a text trivia challenge...users get chances to win a camera phone and other goodies, based on the number of trivia questions they answer through SMS.

T-Mobile is sponsoring a new series, "Todd TV," in which cell phone users vote on what a dithering West Coast waiter should do with his life. Customers can get alerts prompting them to vote on things such as what Todd should order for lunch.

| 3:12 PM | News, Buzz |
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