Cancer Fundraising Through SMS

Fundraising through SMS, which is already big in UK, is now being tried in Australia, this time for cancer charity, reports Herald Sun. Sports fans in an Australian football game will be reminded to send money through SMS during the game halftime...A community service ad will appear on Telstra Dome's screen twice at halftime.

An automated SMS thankyou will acknowledge the pledge and donors will be called back a couple of days later to arrange payment. (What this means is that only the pledge will be taken through SMS..the actual payment will happen offline...)

| 6:32 PM | SMS and Charities |
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