February 12, 2004

ABC News Launches SMS News Alerts

ABCNews has launched a premium SMS news alert service in the USA using Telenor Mobile Interactive for the premium rate service, reports Mike Grenville for 160characters.org

"The first carriers to roll the news alert service in the United States are AT&T Wireless and T-Mobile with others such as Cingular, Verizon, Sprint, Nextel, Alltel following soon after.

“These alerts help mobile consumers stay current with developments in the biggest news stories of the day, from the war on terrorism to the campaign trail to the Martha Stewart trial,” said Bernard Gershon, Senior Vice President/General Manager, ABC News Digital.