February 7, 2004
SMS Limericks for St. Patrick's Day
This is the first time I've come across an SMS celebration of St Patricks' Day carried out as a Marketing campaign.
According to Mike Grenville for 160characters.org, "a cross-carrier limerick contest for Murphy's Irish beers by SMS is is to run across the USA to coincide with St. Patrick's day.
The 'Take the Murphy's Challenge' campaign will be launched to coincide with St. Patrick's day on 17th March and calls on participants to complete the following limerick:
There is a young barmaid in Cork,
Who loves to serve Murphy's and pork,
When you enter her bar......
"The 10 most original conclusions to the limerick that are texted to short code 23000 will be posted on Star Brand Imports's limerick page.
The text-in campaign will be publicized on 2,500 posters in liquor stores and 1000 banners in pubs, and printed on 250,000 collector cups that will be distributed on St. Patrick's Day in bars across America".
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