February 3, 2004

Start-up launches easy-to-use mobile phone

If you have ever tried to explain to an elderly relative how to use your mobile phone, you will understand why Mobi-Click is generating excitement with its new range of phones that work using just three buttons, reports the NZZ.

"The product line emerging from the (Swiss) canton Zug-based start-up primarily targets older people, the blind and children.

To make a call or set off an alarm, the user has to press just one button to connect to a pre-programmed telephone number, for instance emergency services.

The manufacturer expects the new technology to be used for emergency one-touch calling systems, as a baby-monitoring phone and as an alarm system.

Another thing making the device attractive is its low cost. It's probably the cheapest alarm system on the market, including fixed line systems, says Peter Keller, head of sales and marketing."

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