January 17, 2004

R-E-S-P-E-C-T SMS

A great line: SMS may very well be the Rodney Dangerfield of the U.S. mobile wireless sector, writes David Deans on AlwaysOn. He also has some good tips on how to use SMS in the corporate enterprise:
1. Train all customer-facing employees to use the basic SMS features
2. Demonstrate how to use and personalize the free content services
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9. Promote the utility and simplicity of mobile text messaging with a new PR campaign

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