The Daily Telegraph interactive SMS feature

Explaining why it's successful, The Daily Telegraph Australia - 411,000 copies sold daily - describes one it's interactive features which uses text messaging.

"The weekend's sporting action gives sport fans a voice, ebabling readers to SMS or e-mail their expert team of reporters - who will then reply to those messages in The Daily Telegraph".

Another good example of how print media can build a relationship with it's readers thanks to text messaging. For other examples, cf SMS Services offered by the Press.

emily | 10:38 AM | SMS Services offered by the Press |
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