Gadget Shop trials mobile barcode coupons

The Gadget Shop is claiming to have increased the average transaction value by 50% after it became the first high street retailer to run a mobile coupon campaign - developped by m-bar-go, according to Revolution Magazine.

"Shoppers on Oxford Street were sent an SMS message with an embedded barcode, offering 10% discount, redeemable at three of The Gadget Shops stores.

The message read 'Christmas has come early @ The Gadget Shop. Save 10% until 31/10/03 with this SMS. Pass it on'. Recipients were asked to present their SMS at point-of-purchase, where the barcodes were read by The Gadget Shop's standard barcode reader.

emily | 1:12 PM | SMS and Micro Payments |
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